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Category Archives: Advert

Any e-Commerce business can stand out from the crowd by…

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Even the most beautiful music, if it’s played for the…

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Cure Brain Cancer is the leading organization for brain cancer…

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Second episode of the Smartketers Podcast featuring Jennifer Donahoe from…

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By Kaleigh Moore March 30, 2021 Never waste time trying…

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Buffer has been built on the belief that transparency builds…

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Growing up, I used to play “grocery store” with my sister. We’d go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically “buy” goldfish.

You might be thinking, “What does this have to do with market share?”

Well, let’s say that I bought 10 bags of goldfish from various “companies” that my sister, mom, and dad owned. If three of those bags were my sister’s goldfish, that would mean that she had a 30% market share of my goldfish.

Put simply, that is market share. But how does that impact marketers?

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Marketing is hard, but picking the perfect tool to launch…

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Blattner Energy turned to TextMarks when it needed to streamline…

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Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from brand standards and strategies in their efforts to increase revenues for their individual operations.

local marketing chaos

Warning Signs of Local Marketing Chaos

In-House Agency Overload: Most businesses detect the first signs of local marketing chaos within their in-house agency or in-house brand management team, which suffer from a continuing stream of “one-off” requests from local marketers for production and executional support. Usually, these requests create difficulty because they distract the creative team from larger, more strategic initiatives—and yet, the requests can’t simply be ignored without damaging the relationship between the brand and its local outlets.

How can you detect this symptom? Certainly a quick conversation with your in-house agency leader should reveal it. But so, too, can time records for your field-support and graphic design teams. Or, if your creative team is using a job-ticketing system, you should find evidence there.

Another method for detecting in-house agency overload comes from “managing by walking around.” Take a moment to learn about the day in the life of your in-house creative team. If they talk about “putting out fires” or “endless rounds of revision,” then you may have some local marketing chaos on your hands.

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